Archive for the ‘dearcigarette’ tag

Beautiful rand enlarging Pursuit (on)

Due to the high quality low price cigarettes, “beautiful” moment of fame, less than one year, earnings tired million. However, the beautiful portrait who is it? In the 1920s, but almost no star in particular the well-known actress to advertise, for a time, different opinions, debating.
British American Tobacco, driven by commercial interests, and casual printed Pan Xueyan portrait painting like smoke, enlarging, posters, advertising, with the “Huafang” cigarettes overwhelming disseminated to the north and south, towns and villages. For a time, men and women do not know Sun Yat-sen, Li to have it, but I do not know the “big modern” Pan Xueyan and Lv Meiyu people are rare. Year old “declaration” supplement on the limerick is so well written: “Panlvlvpan tilapia, are all cigarettes made master of ceremonies. Boss earns big trousers, Miss earned a good reputation. I do not know Chinese to know Panlv more Xiaohua Fang and beautiful. men and women broke the notes, an endless cigarettes, drunk. ”

If the smoke in the beautiful Chinese cigarette brand advertising campaign is the blind pursuit of business profits, It can be very one-sided. According to Chen Qixin provide a October 5, 1931 in Shanghai “declaration”, which is a unusual headlines advertising. In the “patriotic people, use domestic products” under the slogan of “Beautiful brand of cigarettes,” “there is the United States are prepared, no Li is not attained,” the advertisement, and painted a beautiful boxed and canned Figure cigarettes. On it, but it is painted railway map of the northeastern provinces, and has a “please people pay attention to the situation in Northeast” call words, a huge exclamation point in the right side, reflected a “foreign aggression on urgent” four word art. Right of the ad in the printed word also, “This is the first beach on the advertisements published in Japanese,” What a performance worthy of the patriotic ah! From this, we can see, patriotic industrialist always give top priority to the motherland, and reflects China as the tobacco company “sincere regret, I am afraid no complaints, and Wu Chou, and forbearance, no shame” and set up factories in purpose.
enlarging the design as beautiful cards, aroused widespread interest and social concern, such as enlarging the figure, enlarging its designer, enlarging its advertising. As of today, there are still many related articles appeared around the beautiful cards, see its far-reaching influence.
It was said that several theories spread in the community: Some people say she is Shanghai “civilized drama” main actor Lvmei Yu; Some people say she is Shanghai lower season Liyan; Some people say that she China into the tobacco company is a packaging worker; there are those who say she is a comprehensive reading in Qingdao Nvtu, she had heard more than one poem “fireworks Bi Ya” and known at the time. In addition, there are rumors that she is “beautiful Huzhou famous male items.” Subsequent decades, there is still speculation that the reported figure of beauty. Until the liberation, with the trademark transfer, people seem to forget the “beautiful.”
in the fierce market competition, China products into the so enduring, it does have a unique operational experience: First, expert leadership, the general manager Chen Chuxiang is cigarette production expert, Associate Chen Xingde childhood apprenticeship in the number of cigarettes, sales have experience. Company in the prospectus, the note that absorb the smoke shop tobacco industry peers and managers to participate, because they are familiar with the market, selling the experience. The second is to rely on quality products. Rat, beautiful high-quality and low cost market wide. After 1931, China into stopping the production of other grades, beauty and tyranny Rat. The third is to establish marketing networks. In addition to Shanghai China as outside, in Hangzhou, Hankou, Tianjin, Nanjing, set up branch offices for sales, products for the 19 provinces and cities, built bottom-up distribution, agency, branch manager of the marketing network. Fourth, emphasis on advertising. Division based advertising company, to extract smoke from 20 cents per case for advertising, except in the newspapers, streets, cinemas, car, tram, etc. for advertising, but also invent new tactics to surgery, such as matches with the companies in Greater China, pattern matches the beautiful trademark, such as the beautiful both for advertising and cigarette sales for the opening match, both sides benefit.
China as tobacco companies are still a lot of influential newspapers and magazines published all kinds of advertising. Early years, Shanghai “Companion” magazine, the Chinese company into a beautiful smoke cigarettes made two decades of advertising, according to statistics alone there are 17 different titles as layout design. On which the advertisement, in addition to “the US-are prepared, no Li is not attained,” the classic language, there are “so long incense smoke, accommodating their music”, “Beautiful brand cigarettes, good quality and pure taste, do not dry not hot, women who did not cited as a confidant, “” leisurely and carefree, the cigarette smoking the most beautiful by Seclusion “,” shoulder and music with children immeasurable, smoke children with pocket mouth Qi Hong, “” gorgeous “,” beautiful one, bored totally disappeared, “” small window looking up, fragrance secretly smell “,” resistance to the heart and other children, were stored tobacco fortune “and different moods of gossip. Recollection of it now, when it was a brand can be in different forms to publicize the move enough brains to do advertising.

China Tobacco Museum in July 2004 opening, mark the publication of books, “China tobacco culture catalog” from the museum and the China Tobacco Society, eds, smoke in the foreign name “beautiful” chapter in the there “with the actor daughter Lvmei Yu Qiao Lu performances on” hate slip “of the stills for decoration …” description.
when cigarettes came out beautiful, Lvmei Yu character is that enlarging their prototype, that beg for image rights. According to Xie light nephew Xie crown is recalled, the woman to court, thank the light said, “I is not good to play, the woman with the mountains, called the Chinese as the boss out with her to solve.”

quote: China Tobacco Museum
year deal with the case according to the Chinese as the eldest son of Associate Shenxing De Shen Zhong Jin wrote in 1995″ to find the old bridge division “in the narrative, into the desire of a 1925 Years only high-grade cigarette, even managing to get a Lvmei Yu Chen Chuxiang performed opera in the “slip hate” in the bust stills, feel beautiful appearance, and so designed as a blueprint for enlarging patterns, and called “beautiful” because of quality, sales good. China into thought as a trademark with the actress picture, insignificant. Unexpectedly, in 1927 caused by trademark dispute, Lv Meiyu couple proceedings. Cease at Lv Meiyu has played, and became the French Concession, Rong Hua Dong Weiting married, is a rich and powerful Mrs. Wei. China into the Shenxing De mediate, China agreed to sell a box into each (fifty thousand) to extract 50 cents as a reward, paid in subsequent years will live in peace. In 1933, Wei strife due to the other giants out of the case, someone took the opportunity to belittle him, and said to his wife Hue Weiting Rong Hua Cheng to make money, take the initiative to voluntarily give up the Wei, the Chinese are no longer as reward, Chinese authorities have become very generous one-time payment to 2 million as a break, Lv Meiyu from head to solve the case.

” Shanghai industry and matches matches King ” The article said: King Liu Hongsheng match brains with beauty beauty brand cigarettes with tobacco advertising production matches, a trademark is a popular movie star on the beach, such as Lu Dan (ie Lv Meiyu) Miss portrait.
“beautiful” enlarging its production in April 1925, when there is no color photos. “Beauty” of the black and white photographs, color draft must be drawn to change, but also the portrait to the pattern in organic combination, so someone must do first-hand drawing. The beauty is who study race? According to “China Tobacco,” 1991 No. 1, “” beautiful, “Textual” contains: Since the beautiful pictures painted by real people like basis; then find the photo is the most powerful evidence is not it? To this end, the author in the historical drama collector Mr. Chen Dehui (Note: the people of Shanghai) for their assistance, and finally in the liberation of the book Lu found two photos, of which one is the beautiful portrait to depend on the prototype. This is a collector of Mr. Zhou Jilie Beijing enlarging the research, said.
1934 年 3 月 25, Shanghai “picture Morning” Ninety-second period, there has a cover advertising, which is the former Head of the Central Academy of Fine Arts Professor and painting the beautiful Ye Qianyu cigarette brand advertising design work. Fashionable woman on the painting, hand folder cigarettes, charming and moving gesture; lower left side of the beauty of cigarettes decorative figure, its yellow color and fashion images echo the characters, showing a very distinctive advertising effectiveness.
beautiful card on enlarging the production and character design, “Ningbo in Shanghai” (Shanghai Science and Technology Literature Publishing House) series episode “start on the beach” in the Zhenhai, Zhejiang, China as a General Manager Dai Tien section a more detailed description: He invited the famous Shanghai advertising painter Xie light cigarette packaging design. It is said that when the trustee, Xie flipping through an illustrated, see a famous actor portrait, painted in enlarging the middle, surrounded by decorated with lace, with pink orange for the background, very chic and elegant, named “Beautiful cigarettes MyDearCigarettes “. Dai Tien vetting immediately recognized the Peking Opera are popular Rookie Lvmei Yu, immediately agreed. Beautiful brand cigarettes in 1925, a grand debut. Due to smoke good quality, price clever, but also by the strong popularity Lvmei Yu, listing three days robbed choral group, in short supply, much smokers welcome. The original value of 30 yuan is only $ 100 face value of China into the stock, suddenly soared to 2,000 yuan ticket holders are willing to sell.
at the time of dumping of foreign products factory in the Chinese market, the serious situation of national peril, people founded the tobacco industry in China into the Tobacco Factory Co., Ltd. is the leader in development speed very quickly become second only to Southeast Asia brothers, China second-largest tobacco company cigarette factory mechanism. Its production of the Rat card, beautiful cigarettes sales excellent, was well-known and popular brand.
cigarettes is a highly selective special commodity, in wide circulation in interpersonal communication. Therefore, the production of dealers recognized the special role of advertising. From the early marketing of cigarettes, mostly for their own brand with their own slogan to win consumers. Some brands of incense smokers compared to their friends, such as “big front door,” tailor-made cigarette slogan: “big man suck big front door graceful”, “luxury hospitality with the big front door, the owner said enough respect” ; “fortress” cigarette advertising slogan is: “good smoke as good friends, not even for a moment from”; some cigarette tobacco advertising in particular suggesting that the most suitable for pumping of the occasion, accompanied by drawings, rendering the atmosphere. Of course, there are many names on cigarette advertising does not make a fuss, but to directly promote their own advantage. Such as “Hartmann” cigarettes, and “Fort” is from the cigarette taste and feel up publicity. The former slogan is: “catchy fragrant, more suction does not dry so good cigarettes, it is really cute,” the latter slogan is: “Every mouthful of greasy feel, a self-energy absorption to greasy oil In addition, flavoring cheek teeth “;” Kingfisher “brand cigarette advertising that you are the special production method, using a metaphor:” Duck shiang and the United States, with the Kingfisher brand cigarettes Method oast so smoke is also fragrant and beautiful “;” Size nan “brand cigarette advertising is to highlight their smoke large, good quality, by the name of metaphor:” the baby bigger and more pleasant, more enjoyably larger cigarette. tobacco cigarettes Nan size authentic , the latest products, cheap. ” Beautiful brand cigarette advertising a variety of language versions, there is a type of recreation and leisure, and its text is: “length of the day without incident, sparrows pastime, forget one thing, a beautiful brand cigarettes.” To tell people there is one thing in play among not forget, that is a beautiful brand of cigarettes, do have fun.
cigarettes is famous for beautiful early national cigarette products into China by the Shanghai Tobacco Company in 1925 launched.
beautiful brand advertising market
Also, according to Shen Jing Pak find a mimeographed copy of “China Tobacco Co., Ltd. Wah Shing Events”, which recorded 05 “in June 1927 as a trademark case and a few beautiful suit, after mediation by the people, by the company contracted with Lvmei Yu, monthly cigarette sales by the amount Miss Fu Jilv trademarks box rental 50 cents, reconciliation can become. “18 records” April 21, 1933 meeting Fourth Conference of the board of directors, cancel Lvmei Yu trademark contract (50 cents per case) of the agreement, to pay 20,000 yuan as a five-year rental Weiting Rong, never owned the trademark since I use. “

” Republic of Spring “1998 5″ in the Republic of cigarette advertising market war “described China as tobacco companies are fantastic and offered to buy the famous actress Lv Meiyu at Shanghai portrait, with her performances show” slip hate “when the stills, creating a beautiful brand of cigarettes. another whether on Lvmei Yu Qiao Lu, daughter of May, earlier than the 1926 March issue of “Companion” magazine, there is a ” A Short History of jade, “the record: Kunling Lvmei Yu. Ling for the industry giant late. Lvyueqiaozhi Nvgong Zi. Art colors all excellent. Childhood intelligence. Innocent and clever. His father loved as Zhang Zhu. Do not want to jade then learning songs. Therefore, the extension division to teach reading. When Jade is still young. High degree. Screw Huxi a female school. Good performance. Envy of all students. Guihai father dead in the spring of Tianjin. Behind the depression. His mother is still learning to make jade cease song. Is spent learning from Zhu Jing Hua Shan. Seniority voice good. Not months. Can play a few out. Day. Guest at a total stage. Popular audience extol. The case of jade painstaking study. With the cavity to adjust. Follow-Mei Cheng. Two years ago starred in a total stage. Row slip hate a play. Even play a few days. Blockbuster heyday. Reputation Zhou Qi. And in the play episode. Emotions. Willing to describe as true. Chang Ling universal competence. Speech to stir. Therefore, the general audience admiration. Actually enjoy the name in between Tianjin and Shanghai. Sri Lanka can Qizai.

British American Tobacco and tobacco companies in China into a Pan, Lu who are both heavily invested considerable. However, the star of the foundation, or to build on achievements in the arts, and depend on other factors became popular, the tip must be no doubt, appears to fame and fortune, but was accompanied by contempt and disregard. Sure enough, they both soon left the stage, a break of one married man to go when Kuotaitai. Only one frame stills and printed with their posture smoke paintings, are still recounting this story. The smoke can make the reader realize painted photographs, and 20 year-end and early 1930s urban life in the women pursuit of the superficial and self-packaging. Can be seen from the above description, when market competition is so fierce, in the use of two actresses, female celebrity in the struggle, on the beach led to a war on tobacco advertising.
However, the private collectors heat the 1980s, the collectors started to pay attention “beautiful” enlarging their figure. Surprisingly, the beginning of 2000, a beautiful card enlarging things, but also in Shanghai newspapers, appeared several times on the screen. Older workers, according to Shanghai Shen Jing Pak Tobacco History: year (2000) May 5, “Xinmin Evening News” published “brands of cigarettes,” the article said China as the first to be a “beautiful trademark brand of cigarettes do,” so money Buying a Li Meili Miss not a photo, go to hire the photographer photographed, … … and finally day, sunshine balcony Li Meili opposite direction, photographers have a chance to quietly press the shutter, … … was only printed pattern for cigarettes. November 24th Shanghai TV, big surf intellectual part “old” anecdote, there is “… without the consent of the first to put real shell printed on the cigarette, of course, have to court the beautiful brand of cigarettes that is made with a beautiful photo signs. lawsuit fame is getting louder and louder. “Lunar November 2000 tenth day of the” Shanghai Legal News “7th edition, published full-page” stupid evil, “a text, a picture which is 10 Beautiful brand support enlarging the beautiful picture on the note below, “Jiang Meiying,” the name, the article also introduced her top ten beauty of old Shanghai first, and so on.
1920 end of the decade, the face of beauty brand cigarettes in the market scrambling, some of BAT really struggling to cope. According to “China first tobacco advertising war” a text containing: Advertising Department on planning an advertising program, suggested that the company he is a trained opera star, to act as the company new brand ambassador, the beautiful cards Lvmei Yu compete with a high next. This program really has been approved by headquarters, after multi-party think tank to examine, identify, and ultimately selected a red did not want red, but rather the potential opera star actress – Pan Xueyan, to fill this role. comment this from 1925 to 1955, to Lvmei Yu as head of the beautiful card, the size of Shanghai newspaper published a long time, a variety of trams, cars are coupled with mobile advertising, Lv Meiyu head with the popularity of cigarettes for 30 years. On enlarging “the US-are prepared, no Li is not attained,” the ad, is a well-couplet. Authors use Qianzi rhetoric, the “beautiful” or “Li” word among the words were embedded together. Only a handful of character, dapper, sonorous phonology, showing the manufacturer of the product is full of confidence. Then this pair of couplets widely circulated, became the example of cigarette advertising.

1933 (1933), “declare” for the Games Commemorative publication on the cover of the beautiful girl is a beautiful Chinese cigarettes advertising. It was reported that in an important special issue of advertising on the cover is extremely difficult, of course, price is a lot of money.forwarded to microblogging time, advertising media can be divided into newspapers, magazines, radio, Neon, transport, in addition, there are signs wide wall advertising. The advertising media, by the beginning of China Foreign and Exotic commodities used, then the national capitalists have also used, especially in some household goods such as soap, toothpaste, medicines, cigarettes and so on. It turned out that China import and export in Guangzhou, moved to Shanghai after the Opium War, foreign advertising and advertising in the national capital of Shanghai have enabled Shanghai to become the birthplace of China modern advertising.